Standley & Standley Music

  • Standley
  • Freelance
  • 2019
  • Brand & Marketing
  • Web Design
  • Graphic Design
  • Art Direction
  • Corporate Visual Identity
  • Websites
  • Landing Pages
  • Products Sheets

Standley & Standely Music

Standley creates innovative products that make exploring and being outdoors more enjoyable as e.g. its LeanBag backpack. While Standley Music is a sub-brand that until 2019 was owned and administrated by Standley. It makes musical instrument accessories as its UkuleleFoot, GuitarFoot, StickyPicks, GripPad and Strapley. I've designed and produced several marketing and communication materials for both brands, some of them was enterely designed by me (as here exposed) while on anothers I didt adjustments of previous designs (as Products Sheets, Lookbooks to distributors and A5 Cards for the backpacks).​


Standley Music Logo

Standley Music would be a sub-brand under the Standley's umbrella. After a branding work its Core ID was defined, and the basic brand's visual elements and design pieces, necessary for a concret goal, was shaped. Standley's Visual Identity needed a refreshing and Standley Music a new logo. The brief was to keep Standley's logo as it was, and according to the new attributes make it "smooth". And then to add 'Music' as a brand-foot for Standley Music.


Standley Music Website

Website aimed exclusively to potential investors.

Standely Music

Hotsite Wordpress / Elementor

Colours & Fonts

Very clear attributes were defined during the branding process. Standley Music had to be seen as a friendly, fun, playful, simple, urban and daring brand. With the focus on women first, and men as a secondary target group. A unisex brand but with a feminine approach. The colors white and beige give it the feminine touch, and yellow optimism (fun, playful, friendly), while all the colors, along with the dark gray, make it work as a unisex palette.

RGB (255, 255, 255)
C:0, M:0, Y:0, K:0

RGB (244, 242, 239)
C:3, M:3, Y:4, K:0

RGB (49, 47, 48)
C:69, M:65, Y:62, K:61

RGB (252, 208, 99)
C:1, M:18, Y:72, K:0

Open Sans Condensed



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Standley Website

Website aimed exclusively to distributors.


Hotsite Wordpress / Elementor