Orderly.ai

CLIENT

Orderly.ai

AGENCY

Freelance
2019-2020

SERVICES

Web & App Design
UX & UI Design
Brand & Marketing
Graphic Design
Art Direction
3D Design

DELIVERABLES

Corporate Visual Identity
App's Concepts Design
Interactive Prototypes
Landing Page

Orderly.ai

Orderly has developed a unique service that uses artificial intelligence and modern storage technology to give users an overview of their stuff. Neatly store things in a professional warehouse. When users need their things, the company delivers it to them. If they have things they no longer need, Orderly helps them find a buyer. What cannot be sold Orderly helps to donate, reuse or destroy. The vision of this Startup is to make sustainable consumption the choice that global consumers aspire to. Its mission is to create technology that provides an orderly home, mind, and planet by managing and reusing things in a smarter way.

Symbol

The circle evokes perfection and the cyclical, as happens with user's goods at Orderly. It is also synonymous with protection, movement, adaptability and community. The lines are divided into three groups and when each group ends and the next begins, the counter-shape generates a sort of arrow refering to recycling. At the same time these three groups, according to their shape, act as an integrated circuit alluding to technology.

HEX: #00b7aa

RGB: 0, 183, 170

CMYK: 78, 0, 42, 0

PANTONE 127-6 C

PANTONE 127-6 U

HEX: #00416b

RGB: 0, 65, 107

CMYK: 100, 35, 0, 60

PANTONE 111-16 C

PANTONE 111-16 U

Typeface adjustment

I have used a Google font 'Red Hat Display' for the logo (Orderly), but I have modified the font, rounding its terminals and links to better adapt and coexist with the symbol's strokes, in which its terminations are also rounded.

App Design

Through an application, users can see and organize their things. They can also order, buy, sell and donate. With the help of hashtags and the numeral symbol, users can search and tag other users.

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