Orderly.ai

CLIENT
  • Orderly.ai
AGENCY
  • Freelance
  • 2019-2020
SERVICES
  • Graphic Design
  • Web & App Design
  • Brand & Marketing
  • 3D Design
MY ROLE
  • Art Direction
  • UX / UI / App Prototyping
  • 3D Modeling

Orderly.ai

Orderly has developed a unique service that uses artificial intelligence and modern storage technology to give users an overview of their stuff. Neatly store things in a professional warehouse. When users need their things, the company delivers it to them. If they have things they no longer need, Orderly helps them find a buyer. What cannot be sold Orderly helps to donate, reuse or destroy. The vision of this Startup is to make sustainable consumption the choice that global consumers aspire to. Its mission is to create technology that provides an orderly home, mind, and planet by managing and reusing things in a smarter way.

Symbol

The circle evokes perfection and the cyclical, as happens with user's goods at Orderly. It is also synonymous with protection, movement, adaptability and community. The lines are divided into three groups and when each group ends and the next begins, the counter-shape generates a sort of arrow refering to recycling. At the same time these three groups, according to their shape, act as an integrated circuit alluding to technology.

HEX: #00b7aa

RGB: 0, 183, 170

CMYK: 78, 0, 42, 0

PANTONE 127-6 C

PANTONE 127-6 U

HEX: #00416b

RGB: 0, 65, 107

CMYK: 100, 35, 0, 60

PANTONE 111-16 C

PANTONE 111-16 U

Typeface adjustment

I have used a Google font 'Red Hat Display' for the logo (Orderly), but I have modified the font, rounding its terminals and links to better adapt to the strokes of the isotype, in which its terminations are also rounded.

App Design

Through an application, users can see and organize their things. They can also order, buy, sell and donate from there. With the help of hashtags and the numeral symbol, users can search and tag other users. The navigation flow and its similarity with Istagram and Tinder for certain functionalities has been devised by Anders (founder), while the interface design and its subsequent interactive prototyping in Invision have been my sole responsibility.

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Orderly.ai

Prototype (InVision Studio)

Font, Colors and Icons

Titilium Web

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Landing page

Orderly.ai

Landing page